This week we're diving into the eye-tracking science that explains why you keep grabbing stale beans, heading to East Africa where a $100 setup proves espresso culture doesn't need a five-figure cover charge, and checking in on the Florida movement keeping the human in your morning rush.
In this issue:
-
Eye-tracking reveals how coffee labels trick your gaze
-
A $100 espresso machine builds community in East Africa
-
Florida's grassroots movement reclaims coffee culture
-
The YouTube gear trap: escaping the $200 workflow obsession
-
Quick sips on cultural cupping, QC lapses, and kettle warnings
-
Share your thoughts and shape future issues